Returning to ERP and manufacturing-oriented software, Baan courts the LatAm market

By Hector D. Calabia

IDG News Service, Buenos Aires Bureau

BUENOS AIRES –

 

Baan Argentina Ltda. SA [CQ] presented to the press Thursday the new release of its ERP (enterprise resource planning) and collaborative e-business software called iBaan. The software supports the company's new concept of Collaborative Business, integrating supply chain, manufacturing and distribution networks using the Internet. The software will be offered to existing Baan customers,  and there will be a special marketing effort for the Latin American market, said Martin Denari [CQ], Baan's Managing Director for Southern Latin America.

 

The software suite covers most needs of manufacturing and distribution companies, in a collaborative environment. The new version adds a new Information Portal, accessible through a Web browser, enhanced collaborative tools, and integrates existing SCM (supply chain management), CRM (customer relationship management), ERP and BIS (Business Intelligence Suite) modules. The suite can integrate other manufacturer's solutions through its iBaan OpenWorld integration framework, according to the press release.

 

Denari presented the new organization of Baan, a wholly owned subsidiary of the giant British group Invensys PLC, as "an asset, both for the company and our customers". He said that Invensys is a global leader in the controls and automation industry, with a market capitalization of US$3.9 billion. Invensys Software Systems division (ISS) encompass the complementary software solutions of subsidiaries Foxboro, Triconex, Baan and Wonderware. These two have recently begun to share the same premises in Argentina and several other countries.

 

Baan's software works on most operating systems and architectures, Denari said, including most flavors or Unix, Microsoft's Windows NT and 2000, and IBM AS/400 and /390. The operative links with IBM are "extremely strong", added another Baan representative. There are no versions for Linux yet, because no Baan customer has required that functionality yet, he said.

 

Regarding future developments Denari said that "now that the waters have settled down, synergies among the group companies are showing up". All Invensys subsidiaries are sharing their customer databases through ISS, and offering a "solution coordinating" service so that customers can get the best from each of the subsidiaries' software and hardware packets, Denari said. The trademarks and research teams of each company will be preserved, he added.

 

About a hundred deployments of the new iBaan software have already been sold, mainly in the Asia-Pacific region.

 

Regarding Latin America, Denari said that a business forecast for the region is difficult at this moment, due to the current economic instability, but that the compnay is having a good financial performance in the region. Revenue for the second quarter of 2001 has increased 50 per cent compared to the same period a year ago. "True, last year revenue was rather low, but this increase shows a positive trend," Denari said.

 

The Buenos Aires office serves the Southern Cone countries: Argentina, Chile, Uruguay, Paraguay and Bolivia. There are customers in all of these countries, except Bolivia, and the office also takes care of "strategic customers", such as Renault, in all of Latin America.

 

According to Ricardo Karaman, software analyst for Trends Consulting, IDC Argentina, Baan is "late" with this Internet suite; but it is good sign that it has managed to keep its customers, and maybe it will be able to get some new ones "now that it can show that its financial woes have really ended".

 

Baan, headquartered in Barneveld, the Netherlands, can be contacted at +31 342-42-8888 and on the Web at http://www.baan.com . The Southern Latin America office at Buenos Aires is at (+54 11) 4314-2226. Invensys PLC, in the United Kingdom, is on the Web at http://www.invensys.com

 

This article was originally published by the IDG World Network of magazines and Web Sites
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